Hi! I'm Pete Tidwell!

Pete Tidwell

BAKER, CAKE ARTIST & DOUGH'n'FLOW COACH

Pete Tidwell is a Baker, Cake Artist, and Dough’n’Flow Coach. With over a two decades of experience, he helps bakery owners Streamline their Business and Life, turning Passion into Profit while Finding Balance and Joy.

Break Through Roadblocks and Achieve Business Flow

Hi! I’m Pete Tidwell, founder of The Mighty Baker, award-winning cake artist, and Dough’n’Flow Coach. After more than a decade of building bakery businesses and competing on Food Network and Netflix, I’ve learned that success in baking—and in life—requires more than just grit. It’s about finding your flow—the balance between running a successful business and maintaining your personal well-being.

From growing an $800,000 bakery in just three years to overcoming financial setbacks and storefront closures, I’ve navigated my share of challenges. Now, I’m here to help YOU break through those roadblocks and create a bakery business that flows seamlessly—with ease, joy, and confidence.

For more about my journey and experience, click here. But this is about you—how I can support your journey and why it’s worth your time to keep reading. 

Feeling Stuck or Overwhelmed in Your Bakery Business?

Running a bakery, whether from home or in a storefront, is about more than just baking. It’s managing daily operations, driving growth, and, most importantly, finding joy in the process. If you’re feeling burnt out, stuck, or unsure of your next steps, I’ve been there, and I’m here to help you find clarity and flow.

SIMPLIFY - ELEVATE - BUILD

  • SIMPLIFY

    Streamline your operations and systems to free up time and reduce stress.

  • ELEVATE

    Refine your brand and marketing to attract more customers and boost revenue.

  • BUILD

    Strengthen your self-confidence by overcoming doubt and embracing your role as a skilled bakery owner.

Get a Taste of My Coaching: The Bakery Breakthrough Strategy Call

In just one powerful session, we’ll work together to:

  • Uncover what’s holding you back

  • Clarify your biggest challenges and goals

  • Craft a step-by-step action plan that empowers you to move forward confidently

Why This Coaching Can Transform Your Bakery Business & Your Life

This isn’t just about building a successful bakery—it’s about creating flow in your life, with joy, purpose, and resilience. You can run a thriving bakery without sacrificing your happiness or well-being.

Ready to Take the Next Step?

Book Your FREE Bakery Breakthrough Strategy Call Today and let’s break through the barriers together. It’s time to build a bakery you love without sacrificing your personal happiness. Let’s bring your bakery dreams to life!

SCHEDULE YOUR STRATEGY CALL NOW

Not ready yet? Browse the program details or reach out for more info.


What’s Included in My Coaching Packages?

Each coaching package is designed to provide the tools and support you need to grow both personally and professionally. Here’s what’s included:

  • Weekly 1-hour check-ins (via video or audio) to keep you accountable and guide you through challenges. Recordings of all calls are saved for easy reference.

  • Daily Voxer support for real-time assistance when things get tough.

  • Access to my free baker community, where you’ll connect with others pursuing similar goals.

Coaching Packages Available:

1 Month Make More Dough Bakery or Small Food Business Coaching or Consulting Services
3 Month Make More Dough Bakery or Small Food Business Coaching or Consulting Services
6 Month Make More Dough Bakery or Small Food Business Coaching or Consulting Services
12 Month Make More Dough Bakery or Small Food Business Coaching or Consulting Services
  • 1 Month: Immediate support to tackle urgent challenges.
  • 3 Months: Build momentum and create sustainable growth.
  • 6 Months: Deep transformation for long-term success.
  • 12 Months: Full commitment to reshaping both your business and your life.


Frequently Asked Questions

  • What is Dough’n’Flow Coaching?

    Dough’n’Flow Coaching is my unique approach that blends bakery business strategy with personal development. I help you streamline your bakery operations (the "dough") while improving your life’s balance and flow, so you can thrive in both business and personal well-being.

  • How does the Bakery Breakthrough Strategy Call work?

    In one focused session, we’ll uncover what’s holding you back and develop an actionable plan to move forward with confidence. This call gives you immediate clarity on your business challenges and personal goals.

  • Is this coaching right for me if I’m just starting out?

    Absolutely! Whether you’re just getting your bakery off the ground or you’ve been at it for years, Dough’n’Flow Coaching is designed to meet you where you are and help you navigate the next steps, both in business growth and life balance.

  • What makes Dough’n’Flow Coaching different from other business coaching?

    Unlike other coaches who only focus on business, I address both the flow of your bakery operations and your personal well-being. You’ll learn how to grow your business while maintaining joy, purpose, and resilience in your life.

  • What kind of support will I receive between coaching calls?

    Along with weekly 1-hour sessions, you’ll have daily Voxer support for any immediate questions or challenges that arise, ensuring you never feel stuck or alone as you move forward.

  • How long is the Bakery Breakthrough Strategy Call, and what happens afterward?

    The call is 30 minutes and completely free. Afterward, I’ll send you a personalized action plan tailored to your needs. You’ll also have the option to explore my coaching packages to see if you’d like to continue working together.

  • Do you work with both storefront and home-based bakeries?

    Yes! Whether you run a storefront or a home bakery, Dough’n’Flow Coaching is designed to meet the unique challenges and needs of both business models.

  • How soon can I expect to see results?

    Clients often experience shifts in clarity and mindset after just one session. While deeper results may take a few weeks to a few months depending on your goals, you’ll leave the first session with actionable steps to start seeing change.

  • What if I’m not ready for long-term coaching?

    No pressure! The free Bakery Breakthrough Strategy Call gives you immediate value without any obligation to continue. You can take the insights and action plan and move forward at your own pace.

Ready to Get Started?

Let’s break through the barriers together. Book your free Bakery Breakthrough Strategy Call and get a taste of what’s possible when your business and life flow in harmony.

SCHEDULE YOUR FREE STRATEGY CALL

Prefer to learn at your own pace?

Dive into my Make More Dough free 5-day webinar recording, packed with over 5 hours of business-focused content to help you grow your bakery.

  • Free

    FreeMAKE MORE DOUGH 2023 A WEBINAR FOR BAKERS

    Join "Make More Dough 2023," a 5-day webinar for bakery owners—home-based or storefront. Learn key strategies in mindset, marketing, pricing, time management, and get answers to your questions. Elevate your bakery business to new heights!
    GET FREE ACCESS NOW