Course curriculum

    1. Session 1: Structuring Your Holiday Promotion

    2. Session 1: Introduction to Structuring Your Promotion

    3. Lesson 1: Structuring the Promotion - Creating a Unique Offer

    4. Lesson 1: Step 1: Brainstorm Your Holiday Product Ideas

    5. Lesson 1: Step 2: Bundle Your Products for More Value

    6. Lesson 1: Step 3: Decide on Pricing & Availability

    7. Lesson 1: Action Steps Recap for Creating a Unique Offer

    8. Lesson 2: Structuring the Promotion – Pricing & Timing Strategy

    9. Lesson 2: Step 1: Setting Your Prices

    10. Lesson 2: Step 2: Timing Your Promotion

    11. Lesson 2: Step 3: Plan for Success

    12. Lesson 2: Action Steps Recap for Pricing & Timing Strategy

    13. Lesson 3: Structuring the Promotion - Pre-orders and Limited-Time Offers

    14. Lesson 3: Step 1: Building Urgency with Pre-Orders

    15. Lesson 3: Step 2: Using Scarcity Tactics

    16. Lesson 3: Step 3: Combining Urgency and Scarcity for Maximum Impact

    17. Lesson 3: Action Steps Recap for Pre-Orders and Limited-Time Offers

    18. Session 1: Holiday Offer Planning Worksheet: Your Step-by-Step Guide

    19. Session 1: PDF DOWNLOAD: Holiday Offer Planning Worksheet: Your Step-by-Step Guide

    20. Session 1: Conclusion

    1. Session 2: Marketing Your Holiday Promotion

    2. Session 2: Introduction to Marketing Your Holiday Promotion

    3. Lesson 1: Step 1: Crafting the Perfect Email Campaign - Create Your Holiday Email Sequence

    4. Lesson 1: Step 2: Crafting the Perfect Email Campaign - Write Attention-Grabbing Subject Lines

    5. Lesson 1: Step 3: Crafting the Perfect Email Campaign - Customize Your Email Templates

    6. Lesson 1: Action Steps Recap - Crafting the Perfect Email Campaign

    7. Lesson 2: Step 1: Building Your Social Media Strategy - Choose the Right Platforms

    8. Lesson 2: Step 2: Building Your Social Media Strategy - Create Holiday-Themed Content

    9. Lesson 2: Step 3: Building Your Social Media Strategy - Stay Consistent with Your Posting Schedule

    10. Lesson 2: Step 4: Building Your Social Media Strategy - Use Instagram Stories and Reels

    11. Lesson 2: Action Steps Recap - Building Your Social Media Strategy

    12. Lesson 3: Step 1: Partnering with Influencers and Local Businesses - Collaborate with Local Influencers

    13. Lesson 3: Step 2: Partnering with Influencers and Local Businesses - Craft Your Outreach Message

    14. Lesson 3: Step 3: Partnering with Influencers and Local Businesses - Partner with Local Businesses

    15. Lesson 3: Step 4: Partnering with Influencers and Local Businesses - Make the Collaboration Stand Out

    16. Lesson 3: Action Steps Recap - Partnering with Influencers and Local Businesses

    17. Session 2: Marketing Your Promotion Worksheet

    18. Session 2: Marketing Your Promotion Flow Chart

    19. Session 2: PDF DOWNLOAD: Marketing Your Promotion Worksheet

    20. Session 2: Conclusion

    1. Session 3: Tracking Data & Building for Next Year

    2. Session 3: Introduction to Tracking Data & Building for Next Year

    3. Lesson 1: Step 1: Collecting Customer Data - Capture Contact Information Effectively

    4. Lesson 1: Step 2: Collecting Customer Data - Gather Customer Feedback

    5. Lesson 1: Step 3: Collecting Customer Data - Organize and Analyze Your Data

    6. Lesson 1: Action Steps Recap - Collecting Customer Data

    7. Lesson 2: Step 1: Tracking Sales Data - Break Down Your Sales Data

    8. Lesson 2: Step 2: Tracking Sales Data - Track Customer Purchase History

    9. Lesson 2: Step 3: Tracking Sales Data - Analyze & Leverage Your Sales Data

    10. Lesson 2: Action Steps Recap - Tracking Sales Data

    11. Lesson 3: Step 1: Using Data for Future Promotions - Analyze Your Marketing Effectiveness

    12. Lesson 3: Step 2: Using Data for Future Promotions - Build Consistency Year After Year

    13. Lesson 3: Step 3: Using Data for Future Promotions - Use Data to Shape Future Promotions

    14. Lesson 3: Action Steps Recap - Using Data for Future Promotions

    15. Session 3: Holiday Promotion Data & Feedback Toolkit Worksheet

    16. Session 3: PDF DOWNLOAD: Holiday Promotion Data & Feedback Toolkit Worksheet

    17. Session 3: Conclusion

    1. Complete Your Learning Journey: Download Your Tools!

    2. Get Feedback on Your Holiday Promotion Before You Launch

About this course

  • $4.44
  • 67 lessons
  • PDF - STRUCTURING YOUR PROMOTION
  • PDF - MARKETING YOUR PROMOTION
  • PDF - HOLIDAY PROMOTION DATA & FEEDBACK TOOLKIT

Discover your potential, starting today